Daryn Mason’s mission is to inspire Customer Experience excellence in organisations both large and small, in every industry sector. He is an experienced speaker, blogger and facilitator.
Daryn has worked in the Customer Relationship Management (CRM) and Customer Experience (CX) industry for seventeen years, helping the world’s biggest brands choose the best solutions to enable their staff to deliver high quality experiences. CX Management is the synchronisation of marketing, sales and service capabilities to deliver a unified, omni-channel experience, to maximise loyalty and customer lifetime value.
Daryn believes that the CX imperative is the vital spark for Digital Transformation and essential for all organisations to survive and thrive.
Daryn has worked in the Customer Relationship Management (CRM) and Customer Experience (CX) industry for seventeen years, helping the world’s biggest brands choose the best solutions to enable their staff to deliver high quality experiences. CX Management is the synchronisation of marketing, sales and service capabilities to deliver a unified, omni-channel experience, to maximise loyalty and customer lifetime value.
Daryn believes that the CX imperative is the vital spark for Digital Transformation and essential for all organisations to survive and thrive.
“By 2020 Customer Experience will overtake product and price as your key brand differentiator.”
[Walker Information]
During his 23 years with Oracle Corporation and Siebel Systems, Daryn worked with leading edge Cloud solutions. His sales engineering teams focused on demonstrating the huge value of technology and innovation to help brands deliver the best experiences possible for their customers.
And there’s more …
Working in the business-to-business (B2B) domain for most of his career, Daryn conducted many Deal Loss Reviews. He was intrigued by complex, high value deals and how they go wrong. Daryn discovered that a lost deal is like a plane crash. There’s seldom one single cause or failure, but it’s often the confluence of multiple factors and unfortunate events.
The plane crash analogy was the trigger for Daryn’s innovative approach to Deal Crash Investigation. He examined how air accident investigators work to find ‘probable cause’ and ‘contributing factors’ to plane crashes and uses the same forensic, no blame approach for Deal Crash Investigation. Daryn helps you drag the ‘black box’ from the wreckage of your lost deals.
While at Oracle, Daryn became an accomplished and sought after speaker. Having recently launched his solo career, Daryn is keen to build up a strong reputation as an independent speaker and advisor on the subjects of CX and B2B selling.
And there’s more …
Working in the business-to-business (B2B) domain for most of his career, Daryn conducted many Deal Loss Reviews. He was intrigued by complex, high value deals and how they go wrong. Daryn discovered that a lost deal is like a plane crash. There’s seldom one single cause or failure, but it’s often the confluence of multiple factors and unfortunate events.
The plane crash analogy was the trigger for Daryn’s innovative approach to Deal Crash Investigation. He examined how air accident investigators work to find ‘probable cause’ and ‘contributing factors’ to plane crashes and uses the same forensic, no blame approach for Deal Crash Investigation. Daryn helps you drag the ‘black box’ from the wreckage of your lost deals.
While at Oracle, Daryn became an accomplished and sought after speaker. Having recently launched his solo career, Daryn is keen to build up a strong reputation as an independent speaker and advisor on the subjects of CX and B2B selling.
Speaking topics include –
- Customer Experience (present and future)
- Digital Transformation
- Digital Marketing
- Marketing, Sales and Service Optimisation
- B2B: Deal Crash Investigation
- B2B: Sales Specialist
What the audience can expect
Daryn is a CX thought leader and enjoys peering into the future. How will spiralling, technology-fuelled customer expectations drive your business priorities of tomorrow. He highlights the very latest trends in CX using real case studies from companies at the leading edge (as well as those industry laggards).
On the subject of Deal Crash Investigation, Daryn’s highly engaging and compelling analogies with air disasters help B2B organisations understand the common causes of deal losses. His aim is to arm you with the methods and techniques to conduct your own deal crash investigations and significantly improve your win-loss ratio.
On the subject of Deal Crash Investigation, Daryn’s highly engaging and compelling analogies with air disasters help B2B organisations understand the common causes of deal losses. His aim is to arm you with the methods and techniques to conduct your own deal crash investigations and significantly improve your win-loss ratio.
Presentation approach
Daryn is a storyteller at heart and uses sound and imagery to match his captivating style of delivery. His enthusiasm and passion for his subjects is infectious and guaranteed to provoke intense discussion long after the applause fades.
