Daryn Mason is author of “DEAL CRASH: The 'growth mindset' sales strategy for transforming your win rate”. The only book dedicated to deal loss analysis in the major business-to-business sales arena.
Daryn has been a B2B sales professional in the IT industry for over 30 years with companies such as Oracle Corporation and Siebel Systems. As a specialist consultant, author and international speaker, he now helps many sales organisations to identify and fix problems in their deal execution.
Flying is safest form of transport available because the aviation industry is at the forefront of investigation, analysis and implementation of safety-critical recommendations. Daryn uses the same techniques as air accident investigators to determine the many factors that cause the loss of major business-to-business (B2B) sales deals.
He believes that the traditional mindset of most enterprise sales organisations is flawed. For many years they have operated with a ‘fixed mindset’.
By moving to a ‘growth mindset’ and forensically analysing major deal losses your organisation can harness the aggregation of marginal gains to significantly boost your sales win rates.
Daryn is passionate about investigating and uncovering how your organisational culture is preventing your sales success.
Daryn has been a B2B sales professional in the IT industry for over 30 years with companies such as Oracle Corporation and Siebel Systems. As a specialist consultant, author and international speaker, he now helps many sales organisations to identify and fix problems in their deal execution.
Flying is safest form of transport available because the aviation industry is at the forefront of investigation, analysis and implementation of safety-critical recommendations. Daryn uses the same techniques as air accident investigators to determine the many factors that cause the loss of major business-to-business (B2B) sales deals.
He believes that the traditional mindset of most enterprise sales organisations is flawed. For many years they have operated with a ‘fixed mindset’.
By moving to a ‘growth mindset’ and forensically analysing major deal losses your organisation can harness the aggregation of marginal gains to significantly boost your sales win rates.
Daryn is passionate about investigating and uncovering how your organisational culture is preventing your sales success.
Critical acclaim
“In aviation, the safety of the travelling public is ensured by a learning culture that draws every lesson possible from situations where things go wrong.
In Deal Crash, Daryn Mason has taken the systemic approach to accident investigation and evolved it perfectly to support the IT industry to learn lessons that will greatly improve the success of the sales process and make a real difference to any business.”
John Franklin MBE, Aviation Safety Strategist & Retired RAF Engineering Officer
Speaking topics include –
Win/loss analysis in B2B enterprise selling
- The anatomy and psychology behind major deal loss
- Growth mindset and the aggregation of marginal gains in sales organisations
What the audience can expect
Daryn is a thought leader in Deal Crash Investigation. His highly engaging and compelling analogies with air crash investigations helps B2B organisations understand the common causes of deal losses. His aim is to arm you with the methods and techniques to conduct your own deal crash investigations and significantly improve your win-loss ratio.
Presentation approach
Daryn is a storyteller at heart and uses sound and imagery to match his captivating style of delivery. His enthusiasm and passion for his subjects is infectious and guaranteed to provoke intense discussion long after the applause fades.
